As grown-ups, we believe that our little wild-kinds should be taught about respect, responsibility and care of nature. For us, sustainability is a journey, not a destination. Our sustainability mindset is not about being perfect, rather it is about constantly looking for ways to cause less harm and do more good.
We are a responsible clothing producer, and our factories have been granted with SA8000 certificate of fair working conditions. As proof of environmental efforts, our collections have GOTS certificate. Third-party audits, verifications, and certificates are an important part of our actions, as they guide us in creating a more sustainable future.
United Nations’ Sustainable Development Goals (SDGs) are a plan for a better and more sustainable future for people and our planet earth. In our sustainability efforts, we are committed to following SDGs: #1: No poverty, #12: Responsible consumption and production and goal 15: Life on land.
We have divided our current sustainability efforts into four themes: planet, people, animals and care. We are at the beginning of our sustainability path, and we aim to improve our actions and reduce our emission in the future. Join us and follow our efforts along the way!
89 % of all our products are made from sustainably sourced materials*
73 % of all our products are biodegradable**
89 % of all our products are fully recyclable for new fibres***
*Organic GOTS certified cotton, recycled polyester and mulesing-free merino wool.
**100 % organic GOTS certified cotton and mulesing-free merino wool.
***Containing only one fibre type that can be further processed
GOAL FOR 2025
100 % of all our products will be made from sustainable materials
20 % of all our products will be made from recycled materials
95 % of all our products will be biodegradable
95 % of all our products will be fully recyclable for new fibres